Wilton Baking Packaging Set

For this production project, I designed and constructed a set of dessert decorating tools packaging. I chose to revitalize Wilton Baking by combining both current and previous logo marks with bright colors and fun shapes. Wilton itself is a staple baking brand, but lacks bold graphics. These eye-catching designs are a careful balance of a modern and vintage look with Bauhaus-like shapes, contemporary gradients, and grounding halftone texture. Aside from purely aesthetic value, the typography is simple and direct for clear communication. The overall design is playful and fun, like a joyful celebration.